zingmetric.com

Zing Metric - 2025 Branding Logos-07-white

SEO

FOR AUTO DEALERS

Crafted by People Who
Love Cars & Clicks
Digital Craftsmen
Driven by Automotive Passion
Where the Art of Autos
Meets the Science of Digital

Crafted by People Who Love Cars & Clicks Digital Craftsmen Driven by Automotive Passion Where the Art of Autos Meets the Science of Digital

Zing Metric is a boutique agency based in Missoula, Montana – specializing in SEO, content creation, graphic design & website building. We’re a team of passionate automotive enthusiasts who bring that same energy and attention to detail into every project we take on.

Our roots go back to big agencies, but we broke away from the “cookie cutter” approach to digital work. We were tired of the shortcuts, the low standards, and the one-size-fits-all mindset.

So, we built something different — a place where quality truly matters.

At Zing Metric, we focus on the fundamentals: clean design, strong SEO, and genuinely helpful content. No gimmicks. No fluff. Just solid work driven by people who live and breathe the auto industry. Whether we’re writing about vehicle specifications, optimizing a dealership’s site, or designing a killer landing page, our automotive background means we know what matters — and how to make it connect with real buyers.

We’re not here to crank out one-size-fits-all solutions. We’re here to build digital resources that actually work, created by people who care about the details and the design.

written for humans 🫵 
& loved by search engines 🔎

Matthew Cole

CEO

Tiffany Perkins-Cole

PRESIDENT

Jared Perkins

COO

Ross M Perkins

CSO

Gabrielle Goldstein

Content Specialist

SERVICES
OFFERED

Seo Strategy

Boost Your Online Presence with Targeted SEO Implementation
At Zing Metric, we specialize in enhancing your website's visibility through highly effective SEO promotion strategies.

By optimizing your site with carefully chosen keywords and leveraging the latest search engine algorithms, we help drive qualified traffic to your business.

Our tailored SEO approach ensures that your website ranks higher in search results, reaching the right audience and increasing conversions.

With our expertise, your online presence will grow, attracting more visitors and transforming them into loyal customers.

Technical Seo Audit

Optimize Your Website with a Comprehensive Technical SEO Audit
A technically sound website is essential for optimal performance in search rankings.

Our Technical SEO Audit service at Zing Metric ensures your website is fully optimized, both for search engines and users. We thoroughly assess your website’s structure, load speeds, mobile-friendliness, and backend elements to identify issues that may be preventing your site from ranking at its full potential.

With our detailed audit, we provide actionable insights and improvements, enabling your website to perform seamlessly and rank higher.

Content Marketing

Engage & Educate with Strategic Content Marketing 
Content is the heart of online marketing, and at Zing Metric, we craft content that resonates with your target audience while boosting your search engine rankings.

Through blogs, articles, social media posts, and video content, we deliver valuable, informative, and engaging materials that not only strengthen your brand's credibility but also drive organic traffic.

Our data-driven strategies focus on creating content that speaks directly to your customers’ needs, building trust and fostering lasting relationships that enhance both brand awareness and conversions.

Website Design

Transform Your Digital Presence with Stunning Website Design 
Your website is the first impression you make on potential customers.

At Zing Metric, we specialize in creating visually appealing, user-friendly, and mobile-responsive websites that not only look great but perform at the highest level. Our web design team works closely with you to understand your brand, goals, and target audience, crafting a website that aligns perfectly with your business vision.

With a focus on clean aesthetics, seamless navigation, and effective calls to action, we ensure that your website becomes a powerful tool for conversion, bringing your business to life online.

Reputation Management

Shape Your Brand’s Online Reputation with Expert Management
Your online reputation is everything, and Zing Metric helps you maintain a positive image across digital platforms.

We use proven techniques to monitor, manage, and enhance your reputation, addressing negative reviews, mitigating damage, and amplifying your positive presence.

Whether it’s responding to customer feedback or promoting positive stories about your brand, we ensure that your reputation reflects the high standards and quality you provide.

With our Reputation Management services, your brand will earn the trust and respect of your audience, ultimately fostering business growth.

SERVICES
OFFERED

Seo Strategy

Boost Your Online Presence with Targeted SEO Implementation
At Zing Metric, we specialize in enhancing your website's visibility through highly effective SEO promotion strategies.
By optimizing your site with carefully chosen keywords and leveraging the latest search engine algorithms, we help drive qualified traffic to your business.

Our tailored SEO approach ensures that your website ranks higher in search results, reaching the right audience and increasing conversions.
With our expertise, your online presence will grow, attracting more visitors and transforming them into loyal customers.

Content Marketing

Engage & Educate with Strategic Content Marketing 
Content is the heart of online marketing, and at Zing Metric, we craft content that resonates with your target audience while boosting your search engine rankings.

Through blogs, articles, social media posts, and video content, we deliver valuable, informative, and engaging materials that not only strengthen your brand's credibility but also drive organic traffic.

Our data-driven strategies focus on creating content that speaks directly to your customers’ needs, building trust and fostering lasting relationships that enhance both brand awareness and conversions.

Technical Seo Audit

Optimize Your Website with a Comprehensive Technical SEO Audit
A technically sound website is essential for optimal performance in search rankings.

Our Technical SEO Audit service at Zing Metric ensures your website is fully optimized, both for search engines and users. We thoroughly assess your website’s structure, load speeds, mobile-friendliness, and backend elements to identify issues that may be preventing your site from ranking at its full potential.

With our detailed audit, we provide actionable insights and improvements, enabling your website to perform seamlessly and rank higher.

Reputation Management

Shape Your Brand’s Online Reputation with Expert Management
Your online reputation is everything, and Zing Metric helps you maintain a positive image across digital platforms.

We use proven techniques to monitor, manage, and enhance your reputation, addressing negative reviews, mitigating damage, and amplifying your positive presence.

Whether it’s responding to customer feedback or promoting positive stories about your brand, we ensure that your reputation reflects the high standards and quality you provide.

With our Reputation Management services, your brand will earn the trust and respect of your audience, ultimately fostering business growth.

Website Design

Transform Your Digital Presence with Stunning Website Design 
Your website is the first impression you make on potential customers.

At Zing Metric, we specialize in creating visually appealing, user-friendly, and mobile-responsive websites that not only look great but perform at the highest level. Our web design team works closely with you to understand your brand, goals, and target audience, crafting a website that aligns perfectly with your business vision.

With a focus on clean aesthetics, seamless navigation, and effective calls to action, we ensure that your website becomes a powerful tool for conversion, bringing your business to life online.

200+ factors

Google uses over 200 factors in their algorithm for ranking websites:

High-quality content, page experience & links

are the top 3 ranking factors of Google’s search results.

Impact of Organic Search

on Car Buying  Decisions

95

95%

of car shoppers use
online resources for research.

94

94%

of clicks on Google
go to organic results.

76

76%

of car shoppers
search online before buying.

61

61%

of people vehicle shopping will call
a dealership after an online search.

57.8

57.8%

of the world’s web traffic is
attributed to Google organic search.

27.6

27.6%

of all clicks go to the
#1 result in Google.

Impact of Organic Search

on Car Buying  Decisions

95

95%

of car shoppers use
online resources for research.

94

94%

of clicks on Google go to organic results.

76

76%

of car shoppers search online before buying.
61

61%

of people vehicle shopping will call a dealership after an online search.
57.8

57.8%

of the world’s web traffic is attributed to Google organic search.

27.6

27.6%

of all clicks go to the #1 result in Google.

95

95%

of car shoppers use
online resources for research.

94

94%

of clicks on Google
go to organic results.

76

76%

of car shoppers
search online before buying.

61

61%

of people vehicle shopping will call
a dealership after an online search.

57.8

57.8%

of the world’s web traffic is
attributed to Google organic search.

27.6

27.6%

of all clicks go to the
#1 result in Google.

200+ factors

Google uses over 200 factors in their algorithm for ranking websites:

High-quality content, page experience & links

are the top 3 ranking factors of Google’s search results.

A NEW WAY TO SEO IN THE AI ERA

Impact of Organic Search on Car Buying  Decisions

✔︎ 95% of car shoppers use online resources for research.

✔︎ 94% of clicks on Google go to organic results.

✔︎ 76% of car shoppers search online before buying.

✔︎ 61% of people shopping for a car will call a dealership after an online search.

✔︎ 57.8% of the world’s web traffic is attributed to Google organic search.

✔︎ 27.6% of all clicks go to the #1 result in Google.

✔︎ 200+ factors that Google uses in their algorithm for ranking websites – with these being the most important:

  • High-Quality Content
  • Page Experience
  • Links

Impact of Organic Search on Car Buying  Decisions

✔︎ 95% of car shoppers use online resources for research.

✔︎ 94% of clicks on Google go to organic results.

✔︎ 76% of car shoppers search online before buying.

✔︎ 61% of people shopping for a car will call a dealership after an online search.

✔︎ 57.8% of the world’s web traffic is attributed to Google organic search.

✔︎ 27.6% of all clicks go to the #1 result in Google.

✔︎ 200+ factors that Google uses in their algorithm for ranking websites – with these being the most important:

  • High-Quality Content
  • Page Experience
  • Links

The Importance of Impressions
& Position Zero in the AI Era

In the evolving landscape of AI-driven search, traditional SEO metrics like clicks and rankings are no longer the sole indicators of success.

Impressions — the number of times a page appears in search results — have become a crucial visibility metric, especially as AI-generated responses reshape user interactions.

Why Impressions Matter

With AI-powered search interfaces delivering synthesized answers directly in search results, users often consume information without clicking through to a website.

This shift means that brand visibility within AI-generated summaries is just as valuable as traditional organic rankings. High impressions signal that content is being surfaced frequently, increasing brand awareness even if direct clicks decline.

Optimizing for Position Zero

Position Zero — also known as featured snippets and AI Overviews (among other names/locations) — is the new battleground for SEO. AI-driven search engines prioritize concise, authoritative content that directly answers user queries.

As AI continues to redefine search behavior, businesses must adapt by focusing on visibility within AI-generated results rather than just traditional rankings. By optimizing for impressions and Position Zero, brands can maintain relevance in an era where clicks are no longer the primary measure of success.

To Secure This Coveted Spot

  • Structure Content for AI Readability:
    Use clear headings, bullet points, and concise summaries.

 

  • Provide Authoritative Answers:
    AI models favor well-researched, high-quality content that aligns with user intent.

 

  • Optimize for AI Overviews:
    Google’s AI-generated responses pull from multiple sources, favoring content that is comprehensive and contextually relevant.

Matthew Cole

CEO

Tiffany Perkins-Cole

PRESIDENT

Jared Perkins

COO

Ross M Perkins

CSO

Gabrielle Goldstein

Content Specialist

Are you ready to receive the attention you deserve?

CONTACT

ZING!

Call 406.493.2525 or message

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