SEO
FOR AUTO DEALERS
Zing Metric is a boutique agency based in Missoula, Montana – specializing in SEO, content creation, graphic design & website building. We’re a team of passionate automotive enthusiasts who bring that same energy and attention to detail into every project we take on.
Our roots go back to big agencies, but we broke away from the “cookie cutter” approach to digital work. We were tired of the shortcuts, the low standards, and the one-size-fits-all mindset.
So, we built something different — a place where quality truly matters.
At Zing Metric, we focus on the fundamentals: clean design, strong SEO, and genuinely helpful content. No gimmicks. No fluff. Just solid work driven by people who live and breathe the auto industry. Whether we’re writing about vehicle specifications, optimizing a dealership’s site, or designing a killer landing page, our automotive background means we know what matters — and how to make it connect with real buyers.
We’re not here to crank out one-size-fits-all solutions. We’re here to build digital resources that actually work, created by people who care about the details and the design.
written for humans 🫵
& loved by search engines 🔎
200+ factors
Google uses over 200 factors in their algorithm for ranking websites:
High-quality content, page experience & links
are the top 3 ranking factors of Google’s search results.
Impact of Organic Search
on Car Buying Decisions
of car shoppers use
online resources for research.
of clicks on Google
go to organic results.
of car shoppers
search online before buying.
of people vehicle shopping will call
a dealership after an online search.
of the world’s web traffic is
attributed to Google organic search.
of all clicks go to the
#1 result in Google.
Impact of Organic Search
on Car Buying Decisions
95%
of car shoppers use
online resources for research.
of clicks on Google go to organic results.
of the world’s web traffic is attributed to Google organic search.
of all clicks go to the #1 result in Google.
of car shoppers use
online resources for research.
of clicks on Google
go to organic results.
of car shoppers
search online before buying.
of people vehicle shopping will call
a dealership after an online search.
of the world’s web traffic is
attributed to Google organic search.
of all clicks go to the
#1 result in Google.
200+ factors
Google uses over 200 factors in their algorithm for ranking websites:
High-quality content, page experience & links
are the top 3 ranking factors of Google’s search results.
Impact of Organic Search on Car Buying Decisions
✔︎ 95% of car shoppers use online resources for research.
✔︎ 94% of clicks on Google go to organic results.
✔︎ 76% of car shoppers search online before buying.
✔︎ 61% of people shopping for a car will call a dealership after an online search.
✔︎ 57.8% of the world’s web traffic is attributed to Google organic search.
✔︎ 27.6% of all clicks go to the #1 result in Google.
✔︎ 200+ factors that Google uses in their algorithm for ranking websites – with these being the most important:
Impact of Organic Search on Car Buying Decisions
✔︎ 95% of car shoppers use online resources for research.
✔︎ 94% of clicks on Google go to organic results.
✔︎ 76% of car shoppers search online before buying.
✔︎ 61% of people shopping for a car will call a dealership after an online search.
✔︎ 57.8% of the world’s web traffic is attributed to Google organic search.
✔︎ 27.6% of all clicks go to the #1 result in Google.
✔︎ 200+ factors that Google uses in their algorithm for ranking websites – with these being the most important:
In the evolving landscape of AI-driven search, traditional SEO metrics like clicks and rankings are no longer the sole indicators of success.
Impressions — the number of times a page appears in search results — have become a crucial visibility metric, especially as AI-generated responses reshape user interactions.
With AI-powered search interfaces delivering synthesized answers directly in search results, users often consume information without clicking through to a website.
This shift means that brand visibility within AI-generated summaries is just as valuable as traditional organic rankings. High impressions signal that content is being surfaced frequently, increasing brand awareness even if direct clicks decline.
Position Zero — also known as featured snippets and AI Overviews (among other names/locations) — is the new battleground for SEO. AI-driven search engines prioritize concise, authoritative content that directly answers user queries.
As AI continues to redefine search behavior, businesses must adapt by focusing on visibility within AI-generated results rather than just traditional rankings. By optimizing for impressions and Position Zero, brands can maintain relevance in an era where clicks are no longer the primary measure of success.